Social Media Analyst
Role Expectations
The role requires tracking, measuring, and optimizing digital performance to amplify storytelling and mission impact, drive volunteer engagement, and support online fundraising campaigns. This role combine deep data analysis with a strong understanding of digital advocacy, community engagement, and donor behavior.
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Position Type: Full-Time
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Location: Houston, TX
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Reports To: Program Coordinator, Principal & Board members
Create and post pictures, videos & flyers highlighting the organization's impact in the community, her programs and drive traffic to her online presence- by running social media advertising campaigns for the organization.
Analyze audience preferences, demographics, and behavioral trends to inform organization-wide social media strategy by monitoring the way users interact with the various social media platforms, to help the organization predict future social media trends.
Collect and analyze data to know social media trends to recommend & create new working strategies by tracking click-through rates, conversions, and cost-per-acquisition to calculate the return on investment for social media advertising and giving campaigns.
Manage the Organization's website and back-end integration.
Create an effective social media policy. This document will outline how staff, participants, and leaders should conduct themselves online.
Communicate and brainstorm with other staff members to create the best social media post.
Partner with Social media analyst to provide constructive criticism on video contents & graphic designs to help them make improvements.
Coach staff members organization-wide on content creation best practices.
Track the performance and ROI of Google Grant investments, ensuring the nonprofit maximizes its ad spend reach.
Generate and present monthly data-driven insights and impact metrics to senior management and the board members.
Implement any other tasks as assigned.
Qualification
Bachelor's degree in marketing, data analytics, communications or certification in Google Analytics.
2 months -3 years hands-on-experience in digital marketing, and a deep understanding of analytics tools like Google Analytics and social platform metrics.
Ability to blend data skills with a passion for mission-driven storytelling.
Ability to track KPIs related to reach, conversion rates, and donor acquisition.